The meaning of the logo colors and font

Logos are very important when referring to a type of product or service you like and want to immediately recognize when you see it. It has been proven that just about every successful logo has hidden meanings to them and they are simple as well.

The FLO Therapeutic Massage did just that.

First: The registered "F" and the website title exemplifies a natural flow to begin with. It starts at one end and ends at the other in one simple and continuance flow and then proceeds to start over. The lone letter F is what people quickly recognize when they see our company logo. Simple and yet effective.

Second: The color red in the lettering is an important one and done purposely to signify what drives us to do what we do for the past 2 decades: Love. It defines that how we approach each client and day begins with, Love. Since it is widely accepted that we associate love, the heart, the blood and especially passion with the color red, it was no accident that we chose such a beautiful palette.

Third: The background color is the most unusual one and for good reason. For most massage therapy websites and businesses, there is always an inviting white or earth brown color to their scheme. We wanted something different. Something that sets us apart from all the other businesses and website. So we included the first two, plus an equally and most importantly, the aspect that makes any business worth going to over and over again: Inclusiveness.

The color black is by definition an inclusion of all the colors mixed in together creating what looks like a void, but is actually a love filled color: black.

The black colored background stands for all the different clients from various backgrounds, races, ethnicity, religions, sexes, orientations, etc, that book massages with The FLO Therapeutic Massage.

I mentioned earlier that it also includes the first 2 aspects of the logo as well.

With all of the colors flowing into each other and blending in together, along with the color Red again, that is what comprises the very background in which the company is known for, a continuance flow of love for what we do everyday to help bring people to a higher level of homeostasis.

And now you know why our motto is "Just go with The FLO™"

P.S. You may also see the same logo with a white background, but that has to do with how it blends in with products. The color white is also considered to be the basis of something beginning from scratch, pure and fresh, able to blend into any other color as well.

-Fayce

#logo #FLO #Colors